IB&T Software GmbH is expanding its brand identity with an umbrella brand strategy. In future, the company will operate under a unified corporate umbrella brand that unites the entire portfolio and all of the IB&T Group’s trademarks. The goal is to strengthen the company's positive image and increase brand awareness.
The decision to adopt an umbrella brand is an important step in the development of the company, whose portfolio has grown significantly in recent years. In addition to the software solution card_1, which IB&T Software GmbH has been developing and distributing for over 40 years, the company's portfolio includes numerous partner products and a comprehensive range of services. The IB&T Group comprises the Norderstedt-based HQ and its two subsidiaries RZI Software GmbH and GEO DIGITAL GmbH, together offering versatile solutions for transport infrastructure planning and design.
The new umbrella brand logo complements the company's existing product logos and creates a consistent brand presence that unites the strong brands and partner solutions of the IB&T Group. The established and well-known product names within the industry will remain unchanged. They will continue to represent the specific expertise and trust they have built up over the years.
Our company has evolved over the past four decades. The umbrella brand strategy will make IB&T more visible as both an employer and a solutions provider for various products and services, and demonstrate our competence as developers, resellers, service providers, trainers, and consultants,” says IB&T Managing Director Uwe Hüttner.
The new umbrella brand logo is intended to complement the existing logos of the IB&T Group and incorporate their visual identity. It features the blue of IB&T's corporate colours, representing stability and security. The logo’s dynamic slant to the right symbolizes progress and new beginnings. The umbrella brand logo will be placed to the left above the existing product logos or used on its own. This is to create a crisp brand impression and put the company name front and center.
Norderstedt, 28. April 2026